Mission
PickFair Studio, inspired by the values and messaging of what once was United Artists, brings forth a platform to push the boundaries of the medium. We believe that art is the heartbeat of humanity and a powerful healing tool. We want to spread important messages of unity, artistry, and humanity by aligning with artists who have a strong vision and emerging voice that needs to be heard. We aim to bridge the gap between art and commerce by delivering incredibly bold and important content that is also equally commercially viable.
… Radical acceptance of all beings … Elevated content that is provoking, artful, fearless … Honing voice fueled by vision, devoid of formula … Freedom of expression … Freedom to play … Freedom to Be … Free & Create …
Leadership
“Looking at the current landscape of existing studios and the increasing oligopolization of digital distribution channels it has become abundantly clear that a new form of Indie Studio is needed that actually cares about filmmakers and does not force them to totally relinquish creative control of their works.
On this 102nd birthday of the formation of United Artists it seems appropriate to establish a new studio that pays homage to the history of the founders of United Artists - especially Mary Pickford and Douglas Fairbanks - and picks up the original UA philosophy of releasing our own films as well as those of artists and visionaries who are aligned with our mission, and to do it in a digitally savvy way that incorporates all state-of-the-art online marketing channels.”
— Alexander Falk - Co-Founder